The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales.
Cyber Monday started in 2005 and the concept has spread to several countries including Canada, Japan, Australia, Colombia, and the U.K..
For the event, Google partnered with a number of ecommerce sites such as Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, Infibeam and Makemytrip, which would participate in the GOSF.
Google claimed that the shopping festival was a success for the companies, and extended the event, which was planned to end on 13 December, by one day.
[citation needed] 2014 GOSF included several categories such as lifestyle, electronics, books and media, home and kitchen, groceries, mobile apps, automobiles, and real estate.