Gustavo Leonardo Bou (/boʊ/ BOH, Spanish: [ɡusˈtaβo leoˈnaɾðo ˈβow]; born 18 February 1990) is an Argentine professional footballer who plays as a forward.

On 23 March 2008, Bou made his debut for River Plate against Vélez Sarsfield, coming on for Mauro Rosales in the 43rd minute of the match.

[7][8] While Bou was with River Plate, he was called up for the 2007 U-17 World Cup in South Korea, but was unable to participate due to a partial tear of a lateral ligament and meniscus.

Bou made his Libertadores Cup debut against Deportivo Tachira where he was named the best player of the match for his hat trick and two assists.

In the summer before the 2016 season, Bou refused to practice with the club after Blanco rejected a $5 million offer from Borussia Mönchengladbach.

[citation needed] In 2018, Racing Club brought Bou in on loan for one year for $2 million to replace Lautaro Martínez, who had just joined Inter Milan.

On 10 July 2019,[22] Bou signed as a designated player with the New England Revolution for a club-record transfer fee, reportedly in the $6–7 million range.

[29] In Play-in round of the 2020 MLS Cup Playoffs, Bou scored the game-winning goal against the Montreal Impact in the 95th minute of the match.

[30] In the Eastern Conference semifinals, Bou scored twice to help the Revolution secure a 3-1 victory over Orlando City SC on 29 November.

[33] He was named to the MLS Team of the Week following his one goal, one assist performance against the New York Red Bulls on 22 May,[26] and again on 31 July following his brace against Montreal.

[37] In 2022, Bou missed thirteen matches with various injuries,[26] but still won the Revolution Golden Boot award, leading the team in scoring with 8 goals and 2 assists.

[38] Bou opened his 2023 scoring account on 18 March against Nashville SC, and was subsequently named to the MLS Team of the Matchday.

[26] On 3 August, in the 2023 Leagues Cup Round of 32, Bou recorded a brace and converted a penalty to help the Revolution defeat Atlas F.C.

[40] On 21 October 2023, Bou made his 100th MLS regular season appearance for the Revolution, and scored his second brace, which brought his goal total with the club to 50.