Following Seeng Tee's death in 1956, his two daughters took over the running of the company, while his two sons ran separate tobacco-related businesses.

Youngest son Liem Swie Ling, who ran a kretek factory in Bali, returned to Surabaya in 1959 to rescue the company.

[7] In late April 2020, Sampoerna temporarily closed its factories in Rungkut, East Java after two of its labourers died of the COVID-19 pandemic.

[9] In 2010, the company was criticized for its approach to "corporate social responsibility" efforts when Mount Merapi in Central Java began erupting.

The disaster relief teams which "aim to augment efforts by a stretched Indonesian government to house, clothe and feed evacuees from the volcano," were criticized for "the flashy four-wheel drive vehicles," and "the cluster of eager staffers wearing natty red and black uniforms covered with company logos.