[2] Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts.

The Hallenstein Brothers brand HBrothers, The Coca-Cola Corporation and musician Will.i.am[3][4][5] developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.

[6] In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line.

[9] The company posted $28 million in profit in the 2019-20 financial year and paid a dividend to shareholders, but did not repay the subsidy.

[22] In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits.