Hansa-Automobil Gesellschaft m.b.H was a German car brand established in 1905, which in 1914 was merged with Norddeutsche Automobil und Motoren AG (NAMAG) into Hansa-Lloyd-Werke A.G.. From 1929 to 1931 it was taken over by the Borgward group.

[2] Most of the Hansa/Lloyd cars made during this period were sold as Hansa with the Hansa-Lloyd name mainly attached to commercial vehicles, with the exception of the Treff-Aß and the Trumpf-Aß.

When automobile production resumed after World War I, Hansa-Lloyd's sole model was the Treff-Aß (Ace of Clubs), a robust if somewhat outdated car based on pre-war designs.

Allmers' dream of a luxury car had not abated, however, and in 1924 he hired an Italian engineer named Pellegretti away from Isotta-Fraschini.

[4] The imposing new car was as good as anything else built in Germany at the time, but the development cost and minuscule production numbers helped lead to Allmers being gradually pushed out of the running of the company by the late 1920s.

The Borgward group also included the Varel-produced Hansa A8 17/95PS eight-cylinder car, powered by an American-made Continental engine.

From 1958, during the last three years of production, the former Goliath 1100 automobile were sold under the Hansa 1100 brand name until the Borgward group collapsed in 1961.