The Goliath business had been established in 1928 by the entrepreneurial engineer Carl Borgward in partnership with Wilhelm Tecklenburg.

The plant had been bombed to destruction during the war, but during the 1950s produced a succession of small front-wheel-drive passenger cars.

The cars shared the 1094 cc engine displacement, but the Luxus, courtesy of a second carburettor and a higher compression ratio, boasted an output of 55 bhp (41 kW; 56 PS).

The new Hansa 1100 used most of the same body panels, but it now featured sharper tailfins and a kinked chrome strip along the car’s flank.

Established by the family Taubenfeld, according to an agreement signed between it and the Goliath BmgH Werk Bremen, Germany.