The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals.
A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertisement featuring Dineh.
Louis Vuitton Moët Hennessy (LVMH), who owns Donna Karan, Givenchy, Sephora, TAG Heuer, and Veuve Clicquot, acquired Hard Candy in 1999 for an undisclosed amount.
It was later sold to Falic Fashion Group,[citation needed] a Hollywood, Florida-based corporation operating on the duty-free market, and a subsidiary of Duty Free America.
[2] NuWorld Beauty and Wal-Mart have worked together for over a year on the marketing concept, product creation, and package development of Hard Candy.