Harley-Davidson Servi-Car

The Servi-Car was designed during the Great Depression when Harley-Davidson was desperate to expand its product base to increase sales.

[1] Targeted at the automotive service industry, the vehicle was designed for assisting at roadside breakdowns and delivering cars to customers.

[3][4] In addition to its intended use for car delivery and retrieval, the Servi-Car was also popular as a utility vehicle for small businesses and mobile vendors.

[2] The models offered in 1932, the first year of production, were: In 1933, the GDT, with large box and tow bar, was added to the line.

A gold, red, and black water transfer decal from this company was affixed to the top inside of the box lid.

[11] The Servi-Car was designed in the early part of the Great Depression for the conditions of its day, in which roads might be crude and unpaved.