It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021.

[5] Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.

[6][4][7] In December, Harley Davidson announced it was merging LiveWire with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by private equity executives John Garcia and Michele Giddens, and it would begin publicly trading on the NYSE with ticker symbol "LVW".

[4] In the company's Q4 2021 earnings report, released in February 2022, it announced its next electric model, the LiveWire Del Mar, would be introduced in the second quarter.

[9] The company reportedly planned to develop three more electric models with a goal of manufacturing 100,000 motorcycles by 2026.