The supplement was introduced at 8:00 AM on February 9, 2015 by Harper's Bazaar editor in chief Glenda Bailey who describes its initial vision as "a contemporary supplement for young women".
[2] According to Folio: Magazine's Michael Rondon, the debut 24-page edition was sponsored by Nordstrom.
[3] Initially, the supplementary magazine had a print circulation of 375,000—about half its total paid circulation—and digital distribution of 8.1 million.
[3] In 2015, it was produced quarterly with celebrity guest editors from the fashion world for its first three editions in February (Alexa Chung),[1] April (Rosie Huntington-Whiteley)[4] and August (Emily Ratajkowski).
[9][10][11] According to Adweek's Chris O'Shea, the supplement, which will feature a different guest editor with each edition, is a miniature version of the magazine that generates additional revenue by providing a forum for advertisers to promote their wares to "stylish and social millennial women who love to shop".