They began exporting this version of Havana Club globally, except for the United States due to the embargo put in place by the U.S. government.

[1] Later renamed José Arechabala S.A., the company created the Havana Club brand in 1934 and sold rum under that name in both Cuba and the United States.

[6] The Cuban government sold rum abroad under the Havana Club name beginning in 1972, focusing primarily on the Soviet Union and Eastern Europe.

[1] Since 1994, Cuban production and non-US global marketing of Havana Club has continued under a joint partnership between Pernod Ricard and Corporación Cuba Ron.

[4] In 1994, Bacardi began producing rum under the Havana Club name in Cataño, Puerto Rico using a recipe given to them by Arechabala family members.

[7][8] While originally sold in only a few US states (primarily Florida), production was expanded in 2006, and in 2012, after winning a critical court battle, Bacardi announced plans to sell the rum more broadly.

[citation needed] In 1994, Bacardi obtained the Arechabala family's remaining rights in the brand and began producing limited amounts of rum bearing the name.

[24][25] In January 2025, a Virginia federal court ruled in favour of Pernod Ricard and the Cuban government by dismissing a lawsuit filed by Bacardi over the renewal of Cubaexport's "Havana Club" trademark.

[9] In 2016, Bacardi announced new branding and sells their version of Havana Club nationally, distilled in Puerto Rico and bottled in Florida.