Hawaiian Punch is an American brand of juice currently manufactured by Keurig Dr Pepper, originally invented in 1934 by A.W.
Although customers later discovered that it made an appealing drink when mixed with water, Hawaiian Punch (with "Leo's" name omitted) was available only wholesale in gallon glass jugs to ice cream parlors and soda fountains.
The immediate post-war period saw the introduction of ready-to-serve Hawaiian Punch in 46 oz tins (1950) and frozen concentrate (1955).
[citation needed] R. J. Reynolds Tobacco Company bought Pacific Hawaiian in 1962 and later transferred it to its newly acquired Del Monte subsidiary in 1981.
[3] RJR introduced individual sized 8 ounce cans in 1973 and a powdered form, similar to Kool-Aid, in 1976.
[4] Procter & Gamble bought Hawaiian Punch from Del Monte Foods,[5] spun off from RJR Nabisco in 1989, a year later.
Jean Guy Jacques was the director; Bob Guidi and John Urie designed the two characters, Punchy and Oaf.
The RJR employee magazine stated “[h]is presence on point-of-purchase displays lends instant eye-appeal” and named Punchy “[t]he best salesman the beverage has ever had.