Nantucket Nectars

[1][2] Eventually they began selling juice blends that were originally inspired by a peach nectar Tom First had while on a visit to Spain.

The story of how they grew their brand is the subject of a popular Harvard Business School case study, which was published in 1998 by Jon Biotti, Joseph Lassiter, and William A.

[5] In 1989, First attempted to recreate for a Nantucket cooking competition a peach drink that he drank on a regular basis while on a trip to Spain.

[6] After successfully re-creating the taste, the two began mixing the juice in a blender, pasteurizing it, and bottling it themselves for sale on their boat.

[9] Ocean Spray purchased an 80% stake in Nantucket Nectars in 1997[10] and then sold to London-based Cadbury Schweppes PLC in 2002.