Venom Energy was released in 2002 in a more typical beverage container and was relaunched in the new aluminum bottle and with a new taste in early 2008.

In 2008, Venom Energy entered into a partnership with the Arena Football League to promote the product during the 2008 playoffs on ESPN and ABC.

[3] The company also sponsors the Andretti Autosport IndyCar Series team with driver Marco Andretti,[4] Pavel Datsyuk[5] of the Detroit Red Wings, Max Talbot[5] of the Pittsburgh Penguins and Milan Lucic[5] of the Boston Bruins, all from the NHL as well as Jordan Farmar[5] of the New Jersey Nets (NBA) and Lance Berkman[5] of the St. Louis Cardinals (MLB).

Venom Energy contains large doses of taurine, glucuronolactone, and guarana, with L-carnitine, inositol and maltodextrin as additional ingredients.

The caffeine content of Venom energy drinks is roughly 162 mg per bottle, or approximately equal to that found in sixteen ounces of plain Starbucks coffee.