He is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex[2] sold globally, along with his brand Haydenshapes, in over 70 countries.

He is recognised for his innovative use of custom designed materials,[3] modern construction methods and entrepreneurialism in business[4] At the age of 15, Hayden Cox broke his favourite surfboard and did not have the money at the time to purchase a new one so he decided that he'd learn to make one instead.

Former world champion surfer and fellow Sydney Northern Beaches local Tom Carroll was the first person to road test Cox's newly created prototype "FiberFlex"[6] (now known as FutureFlex), which was later refined and launched into the market in 2006.

Following the success of the brand launch into the global market and worldwide best selling Haydenshapes design "Hypto Krypto",[7] Cox relocated to Los Angeles where set up a second custom factory and office facility.

In 2014 he spoke[10] on stage at international design event Semi-Permanent and exhibited a first of its kind surfboard installation[11] at Carriageworks Sydney.