[2][3] It was owned by News Corp under Dow Jones & Company and featured sections on politics, technology, culture, business, entertainment, and life.

[6] Mensch had first been exploring the idea of creating a blog under News Corp for about three years before it was pitched to Dow Jones CEO Will Lewis as a "libertarian Huffington Post".

It launched officially on April 20, 2016,[2] headed by British journalist Louise Mensch and television executive Noah Kotch.

[7][10] Mensch left Heat Street in mid-December 2016 and launched her own political blog, Patribotics, in January 2017, stating that she prefers the free hand self-publishing provides.

[7][8] The Washington Times' Jennifer Harper described the site as follows: "The politics here are right-leaning and libertarian-minded; the publication also covers culture wars, commentary, technology, celebrity, business and assorted lifestyle matters.