Heineken Premium Light

Heineken light reportedly has: 90 calories per 12 oz.

The beer was successfully brought on the market in Phoenix, Dallas, Providence, and Tampa in 2005.

On 1 March 2006 Heineken Premium Light was launched in all the states of the USA.

Heineken mentioned in the 2006 annual report: "The launch of this first true brand extension was the most important innovation in the actual beer since the Heineken brand was born in 1873.

"[3] American sales of the beer, however, declined between 2007 and 2012, with 440,000 barrels (52.5 million litres) sold in America in 2012, according to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013.

A truck advertising Heineken Light