Heineken brands
The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters (in Europe and Vietnam), Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
[citation needed] Other beers produced under the Heineken brand name include: Buckler is a low alcohol (0.5% abv) pale lager.
There was a recall in 2004 due to a fault in the pasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedian Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
The event was the result of the controversial arrest of Henry Louis Gates, which gained national attention regarding law enforcement racial profiling.
[3] Former US President George W. Bush, who gave up drinking alcoholic beverages after turning 40, drank Buckler while relaxing with Chancellor of Germany Angela Merkel and British Prime Minister Tony Blair on 8 June 2007 during a break in the G8 summit.
Heineken Italy has six brewing plants producing over 575 million litres of beer, and employs over 1,000 people.
Its plants are: Pollein (AO), Massafra (TA), Messina, Comun Nuovo (BG), Assemini (CA).
[6] Heineken also purchased Birra Ichnusa, a brewery founded in 1912 in Assemini, a town near the Sardinian capital Cagliari.
The second plant was inaugurated in 1974 in Thessaloniki, expanding the production, whereas Amstel became one of the most famous beers in the Greek market, just like it still is today.
In France a beer called Amstel Free, with minimal alcohol content – about 1% abv, is produced.
In 1993 a group of Icelandic businessmen founded a bottling plant in Saint Petersburg, which was later sold to Pepsi.
In 1998 "Bravo International" started construction of a brewery in Saint Petersburg, where in February 1999, "Botchkarev" beer was first brewed.
The "Botchkarov" brand of beer was created by Bravo's American marketing director, Brian Kean.
On top of that the beer has been available for export mainly in CIS countries and those with a notable number of Russian expats.
The name comes from the Brand family which in 1871 purchased the Netherlands' oldest brewery (originally founded in 1340) and remained in management after its acquisition by Heineken.
Sociedade Central de Cervejas (SCC) is a Portuguese brewery, founded in 1934, that produces a range of beers, mainly pale lagers.
[citation needed] Sagres beers made: Founded in 1904 by Roberto Osborne and Agustín Osborne in Seville, takes the name of La Cruz del Campo (The Cross of the Field), which used to be a cross in the middle of the field, which still stands today next to the brewery in Seville.
[citation needed] Beers also made: The De Ridder brewery in Maastricht was taken over by Heineken and closed in 2002.
Heineken acquired the brewery in October 2004 through their Brau Holding International AG company which is co-owned by Schörghuber.
[citation needed] The brewery produces Fürstenberg Gold, and Qowaz, a drink made from a mix of wheat beer, cola and lemongrass.
The brewery gained a contract to provide beer to Emperor Rudolf II in 1583, allowing them to use the Imperial Crown of Austria as part of the company's logo.
[18] As of December 2023, the following beers are brewed regularly by Krušovice: Murphy's brewery was founded in Cork, Ireland in 1856.
The name came from "Pel" for pelican, "forte" for strong, because it contains a lot of malt (43 kg/hL), and the h added to give it an English feel.
The ingredients are water; barley malt; unmalted cereals; hops; and brewers yeast.
The brewery brews various Heineken brands for distribution within Bulgaria, and three exclusive brands:[23] Zagorka (Bulgarian: Загорка, 5% abv), named after the brewery's home city of Stara Zagora; and Stolichno (a 6.5% abv strong dark lager or bock) and Ariana (a 4.5% pale lager), both originally produced in Sofia by the Ariana Brewery.
[citation needed] The brewery produces several brands of beer, usually pale lagers of varying strengths from usually 10.5° to 14° Balling or 4–6% alcohol, including: Al Ahram (Al Ahram Beverages Company or ABC) is an Egyptian brewery previously in Giza, Egypt and currently in Obour City (Qalyubiyya Governorate), founded in 1897.
[citation needed] In December 2021, Philippe Jabre took majority ownership of Brasserie Almaza.
The first two characters 力波 (meaning "strong wave", pronounced libo) are the closest pronunciation there is in Chinese to Reeb.
[32] DB Breweries is a New Zealand brewing company founded in 1930 by Sir Henry Kelliher and Morton Coutts in Auckland.
The brewery tower is shown in advertising campaigns for Tui Beer which feature a statement, such as "War will bring peace" followed by the dismissive tag line "Yeah right".
