Heliomeris hispida is a North American species of flowering plants in the family Asteraceae called the hairy goldeneye[4] or rough false goldeneye.

[5] It is native to the southwestern United States (Arizona, New Mexico, Utah) and also to the northern Sierra Madre Occidental of western Chihuahua and eastern Sonora in Mexico.

[6][3][7] There are a few reports of the species growing in California, but these are most likely introduced populations.

[8] Heliomeris hispida is an annual herb up to 90 cm (3 feet) tall, with a large taproot.

The species prefers saline marshes and meadows in mountainous areas.