[5] After Helly Juell Hansen's death in 1914, company leadership passed on to his son Leiv Helly-Hansen, an experienced merchant.

It was used by Swedish lumbermen, who discovered that it offered insulation against the cold, and ventilated well during hard, physical work in the forest.

The polypropylene fibre used in LIFA kept the skin dry and warm by pushing moisture away from the body, making it the ideal base-layer fabric for outdoor and workwear use.

It was the birth of the three-layer systems of dress with LIFA close to the body, Fibrepile as an insulation layer, and rainwear for protection.

Microporous garments have tiny pores that allow water vapor to pass out of the fabric without letting rain droplets in.

Helly Hansen clothing developed a following among urban youth in the late 1990s, particularly in North England and with the hip hop culture in the US.

[9] That year, Orkla sold a 50% stake in Helly Hansen to Resource Group International,[10] which merged with Aker in 1996.

[12] In 2015, the Ontario Teachers' Pension Plan increased its position, acquiring Altor's remaining stock in the business.