Heritage Models, a manufacturer of metal miniature wargaming soldiers, was founded by Jim Oden in the 1970s in Dallas, Texas.
[1]: 306 Siefried created licensed lines for several Hollywood and fantasy fiction properties such as Conan the Barbarian, Lord of the Rings, and John Carter of Mars.
Game historian Shannon Appelcline noted that "Seifried [was] one of the most influential people in the early hobbyist miniatures market.
Wargame company Battleline Publications also merged into Heritage USA to speed its growth,[1]: 164 and the company started to publish wargames such as Circus Maximus, a combination of a racetrack-based game called Chariot Racing and a one-on-one combat game called Gladiator[2] Heritage sold off the Battleline operation to Avalon Hill in October 1979.
In the early 1980s, Heritage USA formed the Dwarfstar Games line, which produced fantasy and science fiction microgames such as Barbarian Prince and Outpost Gamma.