[6] Investors in the firm include General Catalyst Partners, Google Ventures, Andreessen Horowitz, Drew Houston, Aaron Levie, Marc Benioff (Salesforce.com) and Shishir Mehrotra (YouTube).
[9] In an interview with Jim Cramer, Sinha commented on the market success: "We are seeing some really big secular trends happening that are causing people to be more comfortable with video.
There are no extra cables or wires; instead, each user downloads a special extension for the Google Chrome web browser, which allows the system to share screens wirelessly from the main interface onto individual employees’ laptops or smartphones.”[15] Sinha stated in a March, 2015 interview with Bloomberg that video conference equipment market leaders such as Cisco, Polycom and Huawei have wealthier, IT savvy customers who are the "only ones who can afford the complexity and the cost of those systems, which are entirely too hard to use.” He argues that Highfive is unique because it offers a product of comparable quality and better functionality, available for businesses of all sizes, in any room, at 1/20 of the cost.
[16] Philipp Karcher, a senior analyst with Cambridge, Massachusetts based Forrester Research concurred that Highfive’s strength lies in it accessibility to smaller firms and its relatively lower cost.
[8] Fortune states that in June, 2016 Highfive now faces competition from Logitech, Lifesize, Huawei, and ZTE in targeting smaller firms with video conferencing services.