Coors was born Edith Holland Hanson[1] on August 25, 1920, in Bangor, Maine.

She moved to New York City, where she worked as a model and considered becoming a fashion designer.

[2] While considering running for election as Governor of Colorado in 1985, Coors told The Denver Post that the best way to help women was "not the Equal Rights Amendment but through free enterprise".

[4] She was named to serve on the Board of Visitors of the United States Air Force Academy by President Ronald Reagan, who also appointed her goodwill ambassador for the Western Hemisphere during the National Year of the Americas (NYOTA).

[4] The couple had five sons, Joe Jr., Jeff, Pete, Grover and John,[2] before divorcing in 1987; Joseph died in 2003.