They also often use a 2D design with a simple color scheme, easy mechanics adding to their simplicity.
[citation needed] These games are often played while multitasking, which is why their simple user interface is essential.
[1] Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads.
The first hypercasual game that gained wide popularity was Flappy Bird, which saw over 50 million downloads and generated around $50,000 a day in its prime.
[4] In 2017, Goldman Sachs invested $200 million in hypercasual gaming company Voodoo.