I Love Mama (stylized "I LOVE mama") was a gyaru fashion and lifestyle magazine published monthly in Japan by Inforest Publishing.
[2] Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts magazine.
[5] I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie Nuts, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity.
[6] Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene,[7] and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold.
[9] Following the closure of Inforest Publishing I Love Mama ended publication in 2014.