Popeye is a monthly fashion and men's magazine based in Tokyo, Japan.

[1][4][5] It is successor of two publications, Ski Life and Made in U.S.A.[6] The first issue of Popeye appeared in July 1976[7] which featured the dominant fashion trends in Los Angeles.

[9][10] The company, which is also the founder of the magazine, was previously named Heibun Shuppan.

[9] It focuses on fashion,[1] and its content mostly is about clothes, bags, shoes and accessories.

[6][7] Later that decade, Popeye celebrated its 46th anniversary with the launch of a limited run of streetwear merchandising.