[3] Men's Non-no, targeted for a male demographic, was first published in 1987.

"[8] Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g.

The magazine targets teens and young women in their early 20s.

[6] Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.

[9] On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.