Published by Shueisha, it is an offshoot of women's magazine Non-no.

[1][2] Men's Non-no was started in 1986, and the first issue appeared in 1987.

[1][3] The magazine is headquartered in Tokyo and published monthly by Shueisha.

[3][4] Although the monthly is mostly read by young men and university students, its readers also include females.

[5] The magazine covers articles on lifestyle, music and football with a special reference to fashion.