On 1 October 2013 the channel returned to broadcast television, replacing MTV Brasil, which was operated by Grupo Abril.

Information and entertainment are the formula to attract an audience of professionals who live the daily challenge of showing good results for the company remain competitive in the labor market and still have time for personal life.

The initial grid has 18 self-produced programs, and other purchased of producing national and international (including the BBC).

But then at 00:01 on 1 October 2013, Ideal TV resumed transmissions, replacing the channel space used by MTV Brasil.

On 7 December 2020, Ideal TV was replaced by Loading, which focuses on pop culture, geek culture and Asian productions such as Anime, Tokusatsu, Korean drama and K-Pop music as well as films, videogames and eSports.