In the article, the authors highlight ISOGG's potential role in developing industry best practice guidelines and consumer guidance: We call on the International Society of Genetic Genealogy (ISOGG) to take a leadership role in (i) articulating an ethical code to guide the practices of the industry it advocates and (ii) developing a consumer guide to provide prospective consumers of the DNA ancestry testing industry with a reliable means to compare products and companies for their varying consumer motivations and interests.

[15] The ISOGG Wiki contains a selection of external resources on ethics for genetic genealogists.

[16] ISOGG promotes the adoption of voluntary industry Y-STR nomenclature standards developed by NIST and published in the Journal of Genetic Genealogy in 2008.

[10][17][18] ISOGG members such as Leo Little,[19][20] Roberta Estes, Rebekah Canada and Bonnie Schrack have been involved in important citizen science discoveries regarding human phylogeny and ethnic origins.

[28] The ISOGG tree has been described by academics as using the accepted nomenclature for human Y-chromosome DNA haplogroups and subclades in that it follows the Y Chromosome Consortium nomenclature as described in Karafet et al. 2008,[28][29][30] The ISOGG tree is widely cited in peer reviewed academic literature.