[3] The partnership was first signaled in September 2017 by entrepreneur John Shahidi, founder of the company Shots, known for helping build the career of Canadian singer Justin Bieber.

The song was also previewed on the Instagram pages of Anitta and clothing franchise C&A, showing behind-the-scenes footage of the music video.

On that same day, the singer shared the stage with Alesso, performing the track at the Ultra Brasil festival for an audience of 50,000 people.

[1] The music video for "Is That for Me" was directed by Manuel Nogueira and filmed on location in the Amazon rainforest in Manaus, Amazonas, on 9 October 2017.

The main theme of the video is the representation of the natural symbols of Brazil, seeking to show strength, courage and authenticity of the Brazilian woman.

Personal stylist Yasmine Sterea signed the costumes used by Alesso and Anitta in the video: "We are looking for references in all the beauty of Brazil and in what is more exotic.

[4][5] The costumes used by Anitta among the royal victories refer to the colors of the fruits of the Amazon, while the singer uses a necklace with local seeds.