Initially, the pair collaborated with Kids Help Phone to create the Jack Windeler Memorial Fund in their late son's honor.

[8] In early days, the organization's efforts focused on workshops, outreach programs, and live chat services, which specifically targeted Canadian youth in the age of technology.

[11] They also host 200 students annually at a national summit in Toronto, which is the largest youth-led mental health conference.

[15] On October 1, 2016, Prince William and Kate Middleton accompanied 18 youth mental health advocates from Jack.org on a sailing ride on the Pacific Grace.

Prince William has continued to show his support for the organization and made a video appearance at the 2018 Jack Summit.