The company has its origins in De Witte Os, a general grocery shop that Egbert Douwes established in 1753 in Joure, Netherlands.

In 1989, Douwe Egberts purchased Van Nelle, its main Dutch competitor in coffee, tea and tobacco.

The following year it established the Douwe Egberts Foundation, an independent entity that initiates and manages coffee and tea projects in countries of origin.

[12] In 2013, the German investor group JAB Holding Company made an offer to purchase D.E Master Blenders 1753 for $9.8 billion.

[14] In May 2014 the company announced plans to merge with the coffee division of American food conglomerate Mondelez International.

The company opened new JDE Peet's locations in Florida, Texas, South Carolina, Utah, Nevada, Arkansas, Alabama and New Mexico, and also launched new JDE Peet's locations in international markets like United Arab Emirates, Saudi Arabia, Qatar, Israel, Jordan, South Korea and Japan.

Moreira expanded JDE Peet's a long term deal with Major League Soccer club Inter Miami CF.