[5][6] Rustia has interviewed many prominent figures in fashion, entertainment, and music from Jean Paul Gaultier, Cyndi Lauper, Deborah Cox, Dita Von Teese to Fergie (Black Eyed Peas).
As executive producer, Rustia developed and produced several Canadian programs, such as Pet Fashion TV,[8] on the latest pet styles and trends, and Kol’s World, a children's animated TV series about a boy in a wheelchair named Kol whose zest for life enables him to overcome any obstacle.
His early school years were spent in Cebu, Philippines, then in Jakarta Indonesia, Kuala Lumpur, Malaysia and finally, Bangkok, Thailand.
[14] During his stint, he directed music luminaries Beck, Sonic Youth, Janet Jackson and even Newscorp Head Rupert Murdoch.
In 1997, Rustia returned to Toronto and became a creative consultant for YTV, producing and redesigning the popular TV programming block, The Zone, with Phil Guerrero and Daryn Jones.
Globe and Mail writes that Jeff Rustia built FRONT on the "breakthrough idea of using Canadian multiculturalism as a staple resource for branding TV networks anywhere in the world.
[18] His speaking engagements have taken him to Rome, Seville, Munich, Seoul, L.A, New York, Mumbai, Jakarta, Manila, Kuala Lumpur, Dubai, Johannesburg and Sydney.
He has conducted many celebrity interviews from French Fashion Designer, Jean Paul Gaultier to Canada's R&B Superstar, Deborah Cox.
[19] The foundation which was formed in 2002, was named after Jeff Rustia's son, Kol, who was born with a Trisomy 13 genetic syndrome.
[20] On November 11, 2011, Kol Hope Foundation for Children held its annual fundraising event at the Four Seasons Hotel in Toronto entitled, "The Most Glamorous Filipino Ball on Earth".