Later that decade Jel Sert introduced Fla-Vor-Ice, another freezer pop, to complement its Flavor-Aid drink mix line.

Similar to Jel Sert's other freezer pops, the Otter Pop brand is perhaps the strongest on the United States' West Coast and features flavor-based characters such as Lil' Orphan Orange, Sir Isaac Lime, and Strawberry Short Kook.

[6] On July 9, 2012, Jel Sert acquired Super C, Pure Kick and Zoic from Solis Brands.

[11] In April 2021, Jel Sert partnered with Coca-Cola to launch Powerade freezer pops nationally.

[12] In 2024, Jel Sert and Mars collaborated to market Milky Way- and Snickers-flavored pudding and pie mix.