[2] In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.

[4] In 2002, the Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel.

Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice.

[citation needed] In 2007, Powerade Zero was released, a sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates.

[citation needed] Powerade's main competitor is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo.

Outside the United States, the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade.