Cook then attended King Edwards VI Five Ways School in Bartley Green,[1] achieving 10 A grades at GCSE,[4] before studying Business Management at the University of Sheffield.

In January 2016, support from Lloyds Banking Group enabled the distribution of 24,000 sets of Clever Tykes books to primary schools across the UK.

In 2018 Cook interviewed Jupitus for the Clever Tykes podcast: Creating Useful People,[19] which explores the childhood influences that shape future success.

[20] In 2019, Cook released the book Stop Acting Like You're Going To Live Forever, a collection of 36 articles on the topics of entrepreneurship, happiness and lifestyle design, and its accompanying guided journal.

[21] In 2020, Cook released the book How To Raise Entrepreneurial Kids,[22] published by Rethink Press, and accompanying playbook,[23] with entrepreneur Daniel Priestley.

In 2023 Cook became a senior contributor for Forbes[26] and was interviewed by YouTuber Ali Abdaal for his Deep Dive podcast in an episode titled "Stop wasting your life: a guide to unlocking your full potential.

[36] Cook is a competitive powerlifter, and competed for Great Britain in the 2018 IPF World Championships in Calgary, Canada, in the open 57 kg weight class category.

[3] She competed for England in the 2019 Commonwealth Powerlifting Championships,[37] winning the silver medal in the open 57 kg weight class category.