The event promotes and sponsors projects, initiatives or services that positively impact nature preservation, environmental sustainability, or climate action while boosting economic growth for local communities in south Italy.

Together with her sisters, Buhring founded Rise International, which later merged with Safe Passage Foundation, helping children born and raised in religious sects or isolated and extremist groups.

Looking for a way to raise money and awareness for Safe Passage Foundation, Buhring decided to cycle the world.

Her limited funds ran out while in New Zealand, and Buhring's numerous online followers started a regular chain of donations that kept her going around the world.

After a total of 152 days (144 in the saddle), Buhring returned to Naples where a crowd of supporters followed her to finish line in Piazza Plebiscito.

In 2013, she participated in the inaugural Transcontinental Race, founded by fellow world cyclist and record holder, Mike Hall.

Known as the toughest unsupported race across Europe, the first edition started in London and ended in Istanbul, crossing the high cols of the Alps.

Starting in Astoria, Oregon, and finishing in Yorktown, Virginia, the race is 4,400 miles (7,100 km) long, with a total of around 51,000 metres (167,000 ft) of climbing.

Her second book, This Road I Ride, published by WWNorton and Piaktus in 2016, describes her record-breaking journey around the world by bicycle.