The station is owned by the Educational Media Foundation and airs a Spanish-language Christian talk and teaching format.

In addition to its extensive network of translator stations, KMRO is simulcast on two full-power repeaters in California: KEYQ (980 AM) in Fresno and KGZO (90.9 FM) in Shafter.

KMRO was first signed on January 19, 1987 by The Association for Community Education, Inc.[2] KMRO is the flagship station of Radio Nueva Vida, a Spanish-language Christian talk and teaching radio network.

[6] In 1997, High Adventure Ministries sold KGZO to The Association for Community Education for $240,000.

This will therefore result in the acquisition of its stations (including KMRO, KEYQ and KGZO) by the EMF pending FCC approval; the transaction will have no financial consideration.