KWRU carries the Punjabi Radio USA network, based in San Jose, California and heard in about a dozen West Coast cities.
Through the 1960s and 70s, it was KYNO, a popular Top 40 outlet, owned by Gene Chenault and programmed by Bill Drake, pioneers in the "Boss Radio" sound that sparked Top 40 stations in Los Angeles, San Francisco, San Diego and other cities.
In 1980 the station was sold to Spanish Catholic Radio of Fresno, offering Spanish-language religious programming.
KWRU formerly aired programming from Radio Vida Abundante, a Spanish-language Evangelical Christian network.
[3] Multicultural Broadcasting, owned by Arthur Liu of New York City, sold the station to Punjabi American Media in September 2016.