It is owned by American Broadcasting of Texas and airs a Christian talk and teaching radio format.

But because 1010 AM is a Canadian clear channel frequency, KBBW must reduce power at night to 2,500 watts to avoid interference.

National and local religious leaders buy blocks of time on the station and may use their shows to appeal for donations to their ministries.

National hosts include David Jeremiah, Jim Daly, Chuck Swindoll, Joyce Meyer, Charles Stanley, J. Vernon McGee, Greg Laurie, Adrian Rogers, Steve Arterburn, Jim Dobson and Billy Graham.

Some programming is supplied by the Salem Radio Network, including a conservative political talk show hosted by attorney Jay Sekulow.