KGSR

KGSR (93.3 FM, "Vibe 93.3") is a radio station licensed to Cedar Park, Texas, and serving the Austin-Round Rock metropolitan area.

In 1973, the stations were acquired by Accent Radio, which switched them to a Top 40 format, and changed the call signs to KIXS and KIXS-FM in June 1973.

On October 2, 1986, KIXS-FM upgraded its signal to 100,000 watts, allowing it to move in to the more lucrative Austin radio market while still covering Killeen.

However, four years later, B93 came into common ownership with competing top 40 station KHFI, with KBTS flipping to hot adult contemporary as KMMX ("Mix 93.3").

[8] KXMG would shift to a hip hop-leaning rhythmic contemporary format, changed call letters to KDHT, and rebranded as Hot 93.3.

However, on November 20, Emmis revealed that the adult album alternative format heard on KGSR in Bastrop would move to the more powerful signal on 93.3.

The two stations simulcast for a 10-day period until December 1, when KGSR's former 107.1 FM signal switched to a regional Mexican format as KLZT.

[12][13] Tom Gimbel, general manager of the Austin City Limits program, stated that the new format reflected the listening habits associated with online music streaming platforms, explaining that "people are not tying themselves to Triple A or hip-hop or rock or country.

"[12][13][11] On March 7, 2019, KGSR began running promos directing Austin City Limits Radio listeners to the 97.1 signal.

[16] On September 18, 2020, KGSR flipped back to contemporary hit radio as 93.3 Austin, with the first song being "WAP" by Cardi B featuring Megan Thee Stallion.

[17] After recording only a 1.0 share in Nielsen Audio ratings during its first month on-air, the station segued back to hot AC again on November 18, maintaining the existing 93.3 Austin branding and airstaff.

[22] In October 2024, the Latino 97.1 subchannel flipped to a mix of Latin pop and English-language adult contemporary in the vein of WMIA-FM;[23] the change was undone in February 2025, with the station reverting to its previous Spanish CHR format.