The station began on August 1, 1965 at 101.7 MHz as WCOM, the name coming from the founder and original licensee, Champaign COMmunications, the DBA of parent company Brown Publishing, then the owners of the Urbana Daily Citizen newspaper.

It aired a mix of beautiful music and traditional middle of the road throughout the 1960s and 1970s, when the station was managed by Jim Bissey.

Future WIZE DJ Bill Hart began his commercial radio career under Jim Bissey.

The station actually programmed some Top 40 rock music at night until Hart graduated from then Urbana College.

Religious programming was aired on Sunday evenings until a gradual format change to adult contemporary began in 1979.

Later, after the format switch to country, Hall moved on to WLW in Cincinnati, WGRR in Hamilton, WBNS (AM) in Columbus, the former WCLR Piqua/WZLR Xenia "Oldies 95," and, finally, WULM, the former WBLY in Springfield, before passing in 2004.

The final afternoon personality and Program Director was Lee Riley, who was at WONE (AM) in Dayton during its country music years in the late 70s and 80s.

WULM now airs Catholic programming as part of Radio Maria USA, a repeater network originated by KJMJ in Alexandria, Louisiana.