American rapper Kendrick Lamar has appeared in 74 music videos, 17 of which he directed with his creative partner Dave Free.
For his debut studio album, Section.80 (2011), Lamar worked with directors such as Vashtie Kola to release four music videos, including visuals for "HiiiPower" and "A.D.H.D".
[2] His second album, Good Kid, M.A.A.D City (2012), was supported by music videos for "Swimming Pools (Drank)", "Backseat Freestyle" (Lamar's music video directorial debut), "Poetic Justice", "Bitch, Don't Kill My Vibe", and "Sing About Me".
[4][5] Among its six visual components, "Alright" won Best Direction at the 2015 MTV Video Music Awards.
[11] Lamar and Free directed the majority of the visuals for the former's fifth studio album, Mr. Morale & the Big Steppers (2022).