Her brand was sold through a now defunct chain of eponymous retail stores in Russia, Ukraine, Kazakhstan, Belarus, China, Philippines[1] and Armenia.

Her father, Sergei Plastinin, founded Wimm-Bill-Dann Foods OJSC in 1992 and served as its chief executive officer until April 3, 2006.

[citation needed] In 2007, the first Kira Plastinina store opened in Moscow, Plastinina introduced her first collection and became one of the youngest fashion designers in the world.

In 2008, the company made an unsuccessful attempt to enter the U.S. market.

Her brand has been worn by many celebrities including Paris Hilton,[3] Lindsay Lohan,[4] Georgia May Jagger,[5] Karlie Kloss,[6] Rowan Blanchard, Lyndsy Fonseca, Victoria Justice, and many others.