[1] Rights to the name were eventually sold to Good Humor-Breyers, a division of Unilever.

[citation needed] The bars are generally wrapped with a silver-colored wrapper depicting a polar bear mascot for the brand.

In 1976, Henry Clarke, owner of the Clabir company, purchased the rights to the Klondike bar, which had been manufactured and sold by the Isaly's restaurant chain since the 1930s.

[4][3] Under Clarke, sales of the Klondike bar increased from $800,000 annually at the time of the 1976 acquisition by Clabir to more than $60 million.

[4] In 1986, the US 11th Circuit Court of Appeals prohibited Kraft Foods from using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's "Polar B'ar" brand ice cream bars.