Koala's March (Japanese: コアラのマーチ, romanized: Koara no Māchi) is a bite-sized cookie snack with a sweet filling.
[1] In 1988, some Japanese students started the rumor that finding a cookie with a koala with two eyebrows playing a trumpet would bring luck on exams.
[4] In 2012, Lotte released an 'emergency food' version of Koala's March biscuits without filling, which were sold in cans and had a shelf life of five years.
[1] The filling comes in various sweet flavors, such as apple pie,[8] banana, cheesecake,[9] chocolate[1] (with bitter chocolate[10] and white chocolate variants), cocoa and milk,[11] cotton candy,[12] honey, latte (with almond[13] and caramel[14] variants), lemon tart,[1] matcha, pineapple, strawberry,[3] and vanilla.
[citation needed] Koala's March has also produced variants in collaboration with other brands, such as Pokemon (2020),[9] Franck Muller (2023),[1] Attack on Titan (2023),[15] Hello Kitty,[8] and Madoka Magica.