Krystal moved its headquarters from Chattanooga, Tennessee, where it had been based since 1932, to the Atlanta suburb of Dunwoody in early 2013.
[6] Founded on October 24, 1932, in Chattanooga, Tennessee, during the first years of the Great Depression, entrepreneur Rody Davenport Jr. and partner J. Glenn Sherrill theorized that even in a severe economic upheaval, "People would patronize a restaurant that was kept spotlessly clean, where they could get a good meal with courteous service at the lowest possible price."
The restaurant's first customer, French Jenkins, ordered six "Krystals" and a cup of coffee, all for the price of 35¢ ($6.17 in today's dollars), thus proving their theory true.
[7] Davenport had visited Chicago's White Castle restaurants, taking notes of successful features, before setting forth on his own venture.
[9] A 2013 study of seven fast food franchises found that service at Krystal drive-throughs was the slowest, with an average wait time of 218 seconds.
In the late 1990s, Krystal emerged from a bankruptcy proceeding and a sale of assets that placed majority ownership outside the heirs of the founding families.
One particularly popular breakfast item is the Scrambler, which includes a layered stack of scrambled eggs, sausage, grits, and cheese served in a styrofoam cup.
Krystal continues to focus on their core menu products, but is also in the process of redesigning and upgrading their stores to appeal to a mobile and multi-tasking audience.
The current world record is 103 Krystal burgers consumed in eight minutes by Joey Chestnut, set at the 2007 competition.