[2][3] Local villagers cite the tale of a Kuttiattoor Nambiar who served the royal family of Nileshwaram in Kasaragod.
The King gifted him a mango sapling, which he planted in his village, yielding delicious fruit.
Notably, local vendors ripen the mangoes without using chemicals or preservatives, instead relying on traditional methods using hay and leaves of the Strychnos nux-vomica (Kaanjiram) tree.
[citation needed] An surprising development has driven up the cost of Kuttiattoor mango leaves, exceeding that of the fruit, following a Kasaragod-based company's move to harness their natural properties for tooth powder production.
After filing the application in 2020, the fruit was granted the GI tag in 2021 by the Geographical Indication Registry in Chennai, making the name "Kuttiattoor" exclusive to the mangoes grown in the region.