[2] The first 15,000 lip kits were produced by Seed Beauty and funded by Jenner at a cost of $250,000 from her modelling earnings.

[13] In a month long pop-up event in November of the same year, seven TopShop stores across the US sold Kylie Cosmetics products.

In April 2018, Jenner announced a collaboration with her half-sister Kourtney Kardashian, named Kourt X Kylie.

[29] Jenner revealed that she has enlisted her housekeeper and her former boyfriend Travis Scott to model swatches of the makeup on their arms for social media advertisements.

[31] After a few prominent YouTubers, including James Charles and Jeffree Star weighed in with their negative opinions on the price of the brush kit, Jenner responded via her personal Twitter, telling fans, "I hear you guys.

[33] It was also observed that all of the darker shades had red undertones, as explicitly described on the Kylie Cosmetics website, prompting the criticism that it did not cater to all skin types.

[34] Back in 2017, Kylie Cosmetics received backlash after clients began reporting a strange and concerning smell from the brand's Royal Peach Eyeshadow Palette.

[36] On April 8, 2020, Forbes again named Jenner as the world's youngest "self made" billionaire, citing her net worth having increased to $1.2 billion.

[37] However, in May, Forbes released a statement accusing Jenner of forging tax documents so she would appear as a billionaire.

The Forbes article concluded that Kylie Cosmetics was significantly smaller and less profitable than previously reported.